Dr. Kelly Truong reached out to us with a challenge to help her build a brand for her practice that could compete with the big box dental groups that were buying up the smaller practices throughout
Western New York.
Dr. Truong is the only dentist in the Crosspoint Dentistry practice. The immediate advantage she has over the bigger competitors is herself—her personality and her philosophy, her passion for dentistry, and forging a deep relationship with her patients. During the brand audit, we also noted the calming bedside manner of
Dr. Truong and realized it was an important feature to highlight.