What’s your strategy?
You know what’s key here? Those last two steps are ongoing—you’ll always be protecting and growing your brand. You could even say that’s the fun part, because the “end” of the six-step process is really the beginning!
What’s great about these steps is that they help you identify the potential for an emotional connection with your customers. Tap into that emotional connection, and you’ll build a loyal group of brand advocates who will stay loyal, sing your praises and spread the word about your amazing brand.