What’s Your Story?
Shovel the Sidewalk builds brands and creates advertising for small businesses. We specialize in authentic storytelling which emotionally connects consumers with the company brand and the people behind it.
What is Shoveling the Sidewalk?
It’s not just advertising that affects your brand. Everything you do, every touch point a person has with your business—it all impacts your brand. If you don’t shovel the sidewalk to your business on a snowy day your customers carry that experience with them.
What you say is more important than where you say it. If your advertising message is poor then the advertising medium is irrelevant. Clear the path by writing a good message first.
An off-brand advertisement can hurt. Make sure you shovel the sidewalk by writing advertisements that are on target with the direction of your brand. You can’t be what you’re not. Your uniqueness is your best selling point. Own what will make you successful.
Get to Know Us
Branding = Everything
Message Before Delivery
Advertising On Brand
Founder & President
Second-favorite quote: “Consistency is the hallmark of greatness.” – Jim Tressel, President, Youngstown State University
Favorite quote: “Consistency is the hallmark of greatness, unless you’re consistently bad.” – Cherisse Fortunato, Wife, Mother, Event Coordinator, Social Media Expert, Realist
Random facts about me: Bat left, throw right… two idols, Don Mattingly and Rick Jeanneret…top priority is my family, wife, Cherisse and two daughters, Ellie and Jules…Mike Tyson once saved me from getting beat up.
Director of Client Relations and Design
Favorite quote: “If you think you’re too small to have an impact, try going to sleep with a mosquito in the room.” – Anita Roddick
Second-favorite quote: “While some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world, are the ones who do.”
– Jack Kerouac
Random facts about me: I view chefs the way many view professional athletes. Eric Ripert would be my Michael Jordan. My favorite thing to do is to eat around Buffalo with my husband Jeremy. I have two kids, Teagan and Rocco, and live with the best dogs in the universe, Mr. Louie Valloucche, and Gordon Alfredo.
Favorite cocktail: The East Ender at Buffalo Proper.
I watched Shovel the Sidewalk develop from an idea talked about at the kitchen table into a real, live company. Over the years, my role has increased, and I love being a part of this team. It’s truly gratifying when we work with a client to help bring its company brand to life. Every business has a story. Every business has a why. It just takes the right words to tell it.
When I’m not working I enjoy spending time with my husband and two girls, working out, cooking up new recipes, and singing karaoke at any given chance.
Director of Digital Strategies
You have to do right by your customers and users. Respect them, offer them value, put their well being before your bottom line, and never betray their trust. If you take care of your customers, they will be your greatest assets. “Years of love have been forgot, in the hatred of a minute.” – Edgar Allan Poe
Random Facts About Me: I’m an adequate bulldozer driver, and excellent loosener of knots. Collector of blankets, devourer of breads, I make free food when I’m stressed. My interests are varied and nonsensical, ranging from video games, comics, cartoons and books, to antiques, folklore monsters, baking, sports, obscure Animalia knowledge and learning something about everything. My happy ending is a small farm infested with friendly Scottish Highland cattle where I can frolic with my husband Matt and our impish Llewellin Setter Norah.
Face to face is the purest form of communication because there’s less of a chance of misunderstandings versus text messages and email. I take these philosophies and apply them to my marketing strategies to create authentic storytelling for businesses to help them grow and learn from their audience.
Favorite quote: “You don’t have to be great to get started. You just have to get started to be great.” – Les Brown
Random Facts About Me: For the past few years, I’ve been practicing Judo and Muay Thai and have competed in tournaments. I also enjoy designing freshwater aquariums and breeding ghost shrimp with the help of Youtube. Since high school, I’ve collected vinyl from many different genres and have produced my own music through the use of computer software and drum machines.