During our WNY Dermatology brand audit we quickly discovered that the personality of Medical Director Dr. Nazareth is gold. He expresses extreme confidence and has great knowledge, yet at the same time he understands the importance of customer service and has amazing bedside manner. We decided to highlight Dr. Nazareth as the cornerstone of the brand.
As the brand grew so did the business. It expanded to include a medical spa and eventually Mohs Surgery, which treats skin cancer. We created separate slogans for all three businesses but tied all three together with a consistent visual brand.