A fourth generation monument company, Leon Komm & Son Monument Company needed a way to grow the Komm brand in a competitive market.
We turned on the microphone, asked questions, and got out of the way. We let the Komms share the story—no scripts, just authentic responses. We edited those responses into numerous radio commercials. The strategy was to let the community feel the passion, pride, and empathy from the Komm family leading to trust, connections, and eventually new customers.