The Olear Team is a local real estate company that specializes in elder life real estate. Selling your forever home and moving into what may end up being your last place of residence can be extremely emotional. It’s not only emotional for the sellers but their children as well. Often, this is the house an entire family grew up in. It literally holds a lifetime of memories.
We decided to tap into the emotion by creating a slogan that shows empathy from Olear Realtors for the sellers and their family members (influencers). “Sell the house and keep your home” emphasizes that where you live is just a house, but the memories created inside a house is what makes a home. The Olear Team has developed a process that helps families preserve their memories and take them with them to their new home.
